This paper attempts to describe how social issues can be used as a base to create an effective marketing strategy. The paper also concentrates on strategies for rural marketing.
- BCM Teacher: Reshma Rachel Kuruvilla
- BCM Teacher: Elizabeth Johny
- BCM Teacher: Elizabeth Johny
It aims to provide students with a holistic understanding of sustainable business practices and their relevance in today's dynamic environment.
- BCM Teacher: Susan George
This course provide a comprehensive and updated understanding of new developments in banking.
- BCM Teacher: Susan George
- BCM Teacher: Emi Mathew
DSC C - BUSINESS STUDIES MINOR
- BCM Teacher: Ajisha James
This course explores the intersection of business practices and sustainability, focusing on how organizations can contribute to economic growth while minimizing negative environmental and social impacts.
- BCM Teacher: Reshma Rachel Kuruvilla
- BCM Teacher: Elizabeth Johny
- BCM Teacher: Ajisha James