This course introduces students to the world of digital and social media marketing, emphasizing how digital platforms contribute to brand building, advertising, and customer engagement. Students gain both conceptual clarity and practical exposure to planning, executing, and evaluating marketing campaigns in a digital environment.
- BCM Teacher: Minnu Mariam Jose
This course in Stock Market provides students with a foundational
understanding of the structure and functioning of the financial markets, the
types and features of various securities. Covering the primary and secondary
markets, students delve into the workings of initial public offerings, stock
exchanges, and trading mechanisms. Through theoretical modules and handson
practical sessions, participants develop essential skills in security
investments.
- BCM Teacher: Elizabeth Johny
- BCM Teacher: Minnu Mariam Jose