| COURSE OUTCOMES (CO) |
| CO No. |
Expected
Course Outcome |
Learning
Domains* |
PO
No |
| 1 |
Understand
the concepts and background of Marketing, its Opportunities and
Challenges |
Understand |
1,
4 |
| 2 |
Gain
knowledge on the environment surrounding marketing, the value chain and the
changing perceptions |
Understand |
1,4
,6 |
| 3 |
Apply
the understanding on three elements namely segmentation, targeting and
positioning |
Understand |
1,4,9 |
| 4 |
To
understand the stages of product development and analyse the strategies
involved |
Analyse |
4,
10 |
| 5 |
Develop
marketing strategies in connection with products, pricing, promotion, and
distribution |
Apply |
1,
2, 4,6,10 |
| 6 |
Generate
awareness on the trends in marketing and develop strategies accordingly |
Apply |
1,2 |
